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UX/UI importance on design of platform

Aysu Ä°smayilova
10 January, 2023
Aysu Ä°smayilova
10 January, 2023

Two of the most important components of any piece of software or website application are the user interface (UI) and the user experience (UX) designs. UX design focuses on how the user feels while using the app, whereas UI design is what the user sees and interacts with. In order to create a positive user experience that results in more sales or sign-ups and higher customer satisfaction rates, good UI/UX design is crucial.

Importance of UX/UI Development


Understanding what your customers need and want, then fulfilling those needs, is the most efficient way to achieve this. Too frequently, companies put their own needs before those of their clients, which can result in lower sales and slower business growth. Understanding your customer base and developing a customer-centric business strategy are the keys to boosting sales and expanding your company.

There seems to be a new business or product vying for our attention and money every day. The good news is that consumers now have more options than ever when it comes to what they can buy. Businesses, however, who must work harder than ever to stand out from the competition, may find it challenging.

The conversion rate and subsequent success of your product will be determined by the quality of the user experience (UX) and user interface (UI) design. The feeling a customer has while interacting with your product is called the user experience. A meaningful, satisfying user experience will keep customers coming back and provide more information about their journeys. Here is why premium quality UI UX design is important for your business.

1. Increase conversion rates

Here, the procedure is clear-cut and reliable. High-quality UX UI design will help you achieve your goals, whether they are to sell a product, gain subscribers, encourage downloads, or get in touch with your prospects. To reduce bounce rates and encourage visitors to complete the action you require on your page, the user experience must be of a high caliber.

2. Good UX UI design establishes trust, credibility, and loyalty

Because it defines how users interact with your products as they work toward their objectives, effective UI design increases user involvement. A stronger connection between your customers and your product can be made thanks to seamless UI/UX. Customer satisfaction is significantly impacted by a website's usability optimization.

3. UX design maximizes ROI

The term "ROI" (Return on Investment) refers to the amount of money that has been earned back from your investment in a business.

An effective UX/UI investment can pay off financially. According to Forrester Research, 50% of potential sales are lost because the customer couldn't find the necessary information. Only one user out of ten who is trying to checkout will directly contact customer service. The remainder will move on to simpler solutions. A good experience is worth 1,000 positive reviews, and good UX design allows users to arrive at their destination more quickly.

4. Right UX improves customer acquisition

You must persuade the customer that the cost of your service is reasonable. One important business metric is client acquisition. User experience is one strategy for luring in new, devoted clients. Your competitive advantage over rivals increases with how appealing your solution is. You will attract new customers more quickly and affordably with simple features and a seamless experience.

5. UX enhances SEO

UX design and effective SEO work together to produce miraculous results. Let's examine the reasons why. Consider that you want your company to appear as high in search results as possible for a particular niche keyword, like "marketing automation." You are aware that it will benefit both of you when the customer realizes how exceptional your marketing automation solution is.

Your SEO term in this instance is "marketing automation." However, if a customer visits your page in search of "marketing automation" and is unable to immediately see what you are offering, there is a good chance that he will choose another service provider.

Even though you are attempting to rank for "marketing automation," a search engine will notice that the term is not converting and that a potential customer left your page after looking for "marketing automation" on it. The search engine therefore has no incentive to rank you highly for this specific term.

However, if the search engine can clearly see that a user found what they were looking for on your website, it will rank you higher for your target keywords.

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6. UX improves customer retention

Making the most of your current clientele base is the key to customer retention, which frequently requires just as much effort as finding new clients. Using client retention strategies, a business can maintain its relationships with customers and promote long-term revenue generation from them.

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